INDIA’S MOST PRESTIGIOUS RECOGNITIONS
FOR EXCELLENCE IN FOOD & GROCERY RETAIL

INNOVATION | GROWTH | DIGITAL EVOLUTION |
CUSTOMEREXPERIENCE | MARKET LEADERSHIP
NOMINATIONS ARE OPEN!

18th Annual Coca-Cola Golden Spoon Awards
27 November, 2024| The Westin Mumbai Powai Lake

GET IN TOUCH: PRITI GUPTA | pritigupta@irisretail.com | +91 8826415472

Assessment Period: January 2024 till date

Entry Closes on 30th October, 2024

(The entrant can participate in more than one award category if qualifies as per eligibility criteria and meets the definition of concerned award category)

Who can nominate: Food & Grocery Retail Chains & Brands, Supermarkets, Convenience Stores, Gourmet Stores, Independent Grocers, Kiosks/ Express Formats or Any other Speciality F&G Brands and Retailer.

Across Channels: Brick and Mortar, e-retail, Multi/ Omni Channel Retail

(The entrant can participate in more than one award category if qualifies as per eligibility criteria and meets the definition of concerned award category)

A Success Story of ONE Specific Store operational since 1st Jan, 2023 or before having shown outstanding performance in terms of per sq.ft. sales leading to the particular outlet’s financial revenue.

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2023 success stories of collaboration between Food & Grocery brands and retailers in building new consumption/ product categories or transforming a traditional category with innovation – with details of execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition.

LIVE Presentation of Success Stories to the On-Ground Jury @ The Westin Mumbai Powai on 27 Nov. (The 3 minutes presentations by Finalists can be made by screening a Video or PPT showcasing the concept, execution and results/ information asked for in nomination form – specific to Assessment Period Financial year 2024. The AV/ video to be in 16:9 ratio to be played in VLC player during the grand jury presentation on 27 Nov 2024).

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An outstanding story of retail business transformation in 2024 with details of planning, execution strategy, implementation stages and payoffs/ results.

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Food and grocery retailers who have successfully implemented a unique innovation or idea in retail design, merchandising, display, and presentation unveiled in the year 2024.


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(Assessment period: Jan 2024 till date) A food & grocery retailer illustrating achievements in effective marketing campaigns, conducted jointly with brand or individually, leading to store footfall and sales increases: • Discount Sales Campaign • Celebrity Endorsement • Festival Campaign • Mass Media Campaign (either print / radio/ TV or any other mass media) • Multi-Media Campaign • Social Cause Campaign • Digital Campaign • Launch Campaign

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A food & grocery retailer who have effectively implemented and leveraged strategies to create a better Customer Experience and loyalty during calendar year 2024.

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Employee Practice: A food & grocery retailer who has conducted the most effective employee practices during the year to maximize employee performance to achieve employer's strategic objectives.

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A Food & Grocery Retailer showcasing achievements in social responsibility through impactful initiatives in areas such as:

  1. Environmental Sustainability
  2. Community Development (e.g., healthcare, education, rural development)
  3. Employee Welfare (health programs, diversity, training)
  4. Ethical Business Practices (fair trade, responsible marketing)
  5. Philanthropy (charity, donations, social causes)
  6. Consumer Welfare/Engagement
  7. Waste Management
  8. Transportation & Logistics (EV charging stations, green fleets, bike-friendly infrastructure).

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A store launch in 2024, having drawn significant consumer, industry and media attention.

Nominations may be filed in multiple categories by Food & Grocery Brands and retailers in the following categories:
  1. Debut Store
  2. New Store
  3. Flagship Store
  4. Concept
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2024 Success stories of Effective Tech Implementations – with details of execution strategy, implementation stages and payoffs/ results - in areas like:

  1. In-store Technology Adoption
  2. Ease of Shopping
  3. Loyalty Program implementation
  4. Digital Supply Chain Transformation
  5. Nominations may be filed in multiple categories by Food & Grocery brands and retailers.
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An outstanding story of market expansion in 2024 on the following parameter:

  1. New Market Penetration
  2. Trading Area Growth
  3. Store Count Augmentation
  4. Acquisition of New Customer Segments
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Category leaders having shown outstanding performance in developing their respective categories - managing the same category in the same organisation throughout the 2024.

Nominations may be filed in multiple categories by retailers and or Category Heads / Managers in the following categories:
  1. Staples
  2. Processed Food & Savouries
  3. Beverages & Confectionery
  4. Fresh Foods – Fruits and Vegetable
  5. Frozen & Ready to Eat
  6. International Foods (foreign / imported)
  7. Meat Fish & Live Stocks
  8. Dairy
  9. Others – Please specify
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The Quick Commerce Food & Grocery Retail Aggregator has demonstrated exceptional service by offering a platform or service that enables the efficient aggregation and prompt delivery of food and grocery items to customers within a short timeframe.


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A Concession Counter, food kiosk or snack bar that is contiguous with the counters of multiple food vendors and provides a common area for purchase of snacks or food at a cinema, amusement park, zoo, aquarium, circus, fair, stadium, beach, swimming pool, concert, sporting event, or other entertainment venue.


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