Adesh Kumar – “Masala Man” and Visionary Leader in Indian Spices Adesh Kumar, fondly known as the “Masala Man,” is a visionary leader who has redefined India’s spice and food innovation landscape. Beginning his career in 2004 with Big Bazaar, he gained extensive experience across leading retailers such as Spencers, Reliance Retail, ABRL, and Carplus (Lucas TVS). His journey took a transformative turn in 2014 when he ventured into the spices category—turning a traditional commodity into a dynamic retail segment through innovation and consumer insight. In June 2025, he was appointed Business Director – Market Development and Innovation at Keya Foods, where he leads initiatives in portfolio diversification, HoReCa expansion, exports, and operational excellence. Under his leadership, Keya Foods is emerging as a global culinary brand that fuses India’s rich heritage of flavors with modern, international tastes—cementing Adesh Kumar’s reputation as one of the most forward-thinking figures in the Indian food industry.