, Amir Majali - India Food Forum

Amir Majali

Position: Founder & CEO, TruFalafel - Karak Enterprises
Categories: SPEAKERS 2025

Amir is from Jordan and came to India in March 2020 to start Tru Falafel. After riding out the pandemic in the years 2020 and 2021, he was finally able to open his first outlet and central kitchen in October ’21 in Marol, Andheri East. By focusing on the authenticity of the recipes he grew up with, maintaining the quality and consistency with every order, he has managed to grow Tru Falafel into Mumbai’s best selling Lebanese QSR. Since inception, Tru Falafel has now become a household name for everything Middle Eastern, from Falafels, Shawarmas, various Hummus and Mezzes strategically spread across their 8 outlets across the city. The key to that success being quality ingredients, fast service, affordable pricing, a focus on profitability and just being the tastiest out there!

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