Dheeraj Arora is an accomplished business leader and the Managing Director & CEO of Hygienic Research Institute, a distinguished personal beauty care brand renowned for its excellence. With a stellar career spanning over two decades in the Fast-Moving Consumer Goods (FMCG) sector, he has held pivotal leadership roles at industry giants like Unilever and Britannia, driving transformation across India and Developing & Emerging (D&E) Markets.
Dheeraj’s expertise spans General Management, Sales & Customer Development, as well as Modern Trade & eCommerce strategies. As Vice President at Hindustan Unilever, he played a key role in expanding the Organized Trade business and was instrumental in implementing the groundbreaking ‘Winning in Many Indias’ framework. Additionally, he led the rollout of a cutting-edge data-tech enabled front-end execution system, which now operates across 15 countries, revolutionizing execution and efficiency.
An engineer by training, Dheeraj further honed his strategic acumen with an MBA in Sales & Marketing from MDI, Gurgaon, and a Digital Strategy Program at INSEAD. This blend of technical knowledge and business expertise enables him to embrace a High Tech-High Touch approach, reinforcing his belief in the ‘butterfly effect’—that every small action has the potential to create a lasting impact.
For Dheeraj, leadership is about fostering positive change—not just within an organization but also in the lives of customers, consumers, and society at large. His vision and relentless commitment drive sustainable growth and meaningful impact, positioning HRIPL for continued success in the evolving beauty and personal care landscape.
Beyond his professional pursuits, An avid marathoner, he embodies the virtues of perseverance and resilience—values that reflect in his approach to leadership and business.
Dheeraj’s outstanding contributions to eCommerce and business innovation have earned him numerous accolades, including the ‘Most Influential eCommerce Professional & Business Icon of the Year 2023’ and ‘The Extraordinaire – Most Powerful CEO Award 2024.’ A member of the Confederation of Indian Industry (CII) – FMCG, he continues to shape the future of the industry, steering HRIPL towards consistent, competitive, and profitable growth with his visionary leadership
