At the intersection of technology and consumer brands, Gyanendra Bharti stands as a pioneering force that aims to strengthen India’s General Trade ecosystem. An alumnus of IIT Dhanbad, Gyanendra combines his strong technical foundation with over 8+ years of hands-on experience in the consumer brands industry to drive innovation in how brands reach and serve their markets.
Before co-founding Badho, Gyanendra’s tenure at FieldAssist gave him deep insights into the dynamics between 200+ consumer brands and their channel distribution partners – from enterprise giants like Haldiram’s to emerging D2C startups across food, apparel, and cosmetics sectors. This diverse exposure shaped his vision on the industry’s digital needs for a unified B2B marketplace that enables seamless trade between brands, distributors, and GT retailers.
“The industry isn’t just transforming – it’s evolving,” Gyanendra often emphasizes. “When brands and retailers have the right platform to connect and grow together, everyone wins.”
At Badho, Gyanendra has built India’s fastest-growing B2B marketplace for secondary orders, where more than 5 Lac+ GT retailers and 7000+ distributors actively trade. Under his leadership, the platform has processed over ₹1000 Cr+ in GMV (∼₹100 Cr monthly GTV), enabling efficient trade between retailers and distributors for products from over 1000+ Brands.
His approach to innovation is deeply rooted in practical industry experience: “Technology shouldn’t disrupt traditional trade – it should enhance it. Our role is to build a marketplace that strengthens existing GT relationships while opening new growth opportunities for both brands and retailers.”
A strong advocate for holistic growth, Gyanendra extends his leadership beyond business metrics. His passion for fitness and health reflects in his approach to business – focusing on sustainable growth and nurturing talent. He actively mentors emerging professionals in the CPG space, sharing insights on leveraging technology to align with new industry trends and best practices.

Gyanendra’s work at Badho is reshaping how consumer brands approach GT market expansion and operations. His vision of tech-enabled growth has helped numerous brands reduce operational costs, while significantly expanding their market presence.
“The future of retail is not about choosing between GT and digital – it’s about creating a seamless platform that empowers every stakeholder in the ecosystem,” he states, embodying the transformative approach that has become Badho’s hallmark.