He is a well know leader in the FMCG Food & Beverage industry with expertise across a spectrum of areas, roles and brands. He is a regular in the industry meets as well as a speaker in expert panels across the spectrum of food and consumer start-ups in India and abroad.
He is presently the CEO of WoW Sales Pvt Limited, Makers of WoW Momo brand which has FMCG and QSR verticals. WoW Momos, wow China , wow chicken and wow kulfi are the brands that belong to the group.
He is regarded among the top FMCG start up leaders who has built companies like ID Foods, Sumeru and now WoW FMCG business. He has worked with top MNC and Indian brands like Nestle, Britannia, UB Spirits , ID foods and Sumeru in leadership roles.
Mithun has published several articles and insights in top publications like entrepreneur Asia , F&b insights , Middle east journals , CEO insights , Economic times etc. He has also been featured on CNBC, CNN IBN , yourstory.com and several podcasts and features. He has also won awards like topper in marketing awards at IFIM business school, Sales awards in Nestle, Innovation award at UB group, CEO /MD award at Britannia, Emerging leader award, top 50 leaders, ASL Luminaire award as the Game changer CEO -2024 awards to name a few.
Mithun is also in the international panel of judges for the Gama innovation awards for the last 5 years which is held in Manchester UK every year on branding, packaging, positioning and products across the globe.
He has been in the boards of companies and an advisor to consumer brand start-ups. Today he wears the hat of an angle investor with Mumbai angel network as well a few other.
Mithun in most of his roles has displayed an ability to turnaround and rapidly accelerate business coupled by optimising process and systems thereby extracting positives across the value chain. He has been instrumental in creating innovative business ideas, building sharp strategies , new investment opportunities entering into new categories and execution specializations in various roles that he has handled.
He has managed various businesses from start-ups to large firms driving positive change and growth. He is also a mentor to budding business management professionals as well as a key influencer to various emerging start-ups. He was also an advisory member to start ups at the Wadhwani foundation and part of the board of studies panel for IFIM business school. Possess strong investor relations as well as industry connects.
