Avinash Tripathi is the Senior Vice President & Business Head – Freshpik & Fresh Signature at Reliance Retail, where he is driving the evolution of premium and experiential food retail in India. He has been closely associated with the development of Reliance Retail’s premium grocery formats, including Freshpik, which was launched in 2021 as an experiential gourmet food destination.
Under his leadership, Freshpik has evolved through a focus on curated gourmet assortments, immersive customer experiences, innovation and trend-led retail concepts. The brand has expanded its experiential format, including the launch of Freshpik 3.0 in Powai, Mumbai, featuring interactive experiences, personalised service and curated product selections.
Avinash has also championed collaborations and new concepts around emerging consumer trends, including Korean cuisine and accessible nutrition offerings. His work has helped Freshpik earn industry recognition, including the Experiential Retailer of the Year and Speciality Gourmet Retailer of the Year awards in 2025.