Harpreet Singh Tibb is a Promoter, Director and Board Member of Tibb’s Frankie, where he has played a key role in driving the evolution and growth of the family-owned QSR brand. With a focus on innovation, technology and changing consumer preferences, he has helped steer the brand’s digital and omnichannel strategy.
Under his leadership, Tibb’s Frankie has expanded its product portfolio with innovations such as ProtiRoti, a 100% plant-protein-based roll positioned as a first-of-its-kind offering in the Indian QSR space. He has also championed the use of data analytics and digital channels to strengthen customer engagement and business performance.
Harpreet has been instrumental in building on the legacy of Tibb’s Frankie while adapting the brand to contemporary retail and food-service trends. His contributions have helped the brand gain industry recognition, including the IMAGES Most Admired Marketing Campaign of the Year for the ProtiRoti launch.
Beyond his work at Tibb’s Frankie, Harpreet has an educational background spanning BITS Pilani, IIM Calcutta and Cambridge, combining academic depth with entrepreneurial and business leadership experience.