Chef Ashay Desai is the Director – Culinary & Operations at K Collective, where he oversees culinary strategy, food operations and the execution of dining concepts. In his role, he brings together culinary creativity and operational expertise, with a focus on maintaining consistency, quality and efficiency across the organisation’s food and beverage operations.

As a culinary leader, Chef Ashay is involved in menu development, kitchen operations, team management and the implementation of culinary standards. His role also encompasses ensuring seamless coordination between culinary and operational functions to deliver distinctive food experiences while supporting business objectives.

At K Collective, he contributes to the development and execution of culinary concepts, working across food innovation, operational processes and customer experience. His leadership reflects the growing role of culinary professionals in shaping both the creative and commercial aspects of modern hospitality and food-service businesses.