Prasoon Gupta is a serial entrepreneur and the Co-Founder and CEO of Sattviko, a food and wellness brand built around the principles of traditional Indian nutrition and yogic living. An alumnus of IIT Roorkee and the Stanford Graduate School of Business, Gupta began his entrepreneurial journey while still a student, co-founding TechBuddy Consulting, an education-focused technology venture that he successfully exited in 2013.
Gupta entered the food and hospitality sector in 2013–14 with Sattviko, initially developing a restaurant concept centred on sattvic and vegetarian cuisine. The brand subsequently evolved into a packaged-food business, enabling it to reach consumers beyond physical restaurant locations. Gupta has described this transition as a pivotal step in building a more scalable food business.
A long-time practitioner of yoga, Gupta’s entrepreneurial philosophy is deeply influenced by the connection between food, nutrition and holistic wellness. His work at Sattviko led to the development of FoodYoga, a platform focused on creating plant-based nutrition products inspired by yogic nutrition science.
Recognised for his entrepreneurial achievements, Gupta has received honours including the National Entrepreneurship Award, TiE Young Entrepreneur of the Year, and BusinessWorld 40 Under 40. He continues to focus on building Indian food and wellness brands with global potential.