Anil Thontepu is the Co-Founder of SuperK, a tech-enabled grocery retail company focused on transforming modern retail in India’s Tier-2, Tier-3, Tier-4 and Tier-5 towns. Founded in 2019 with Neeraj Menta, SuperK combines physical supermarkets, technology and a franchise-led model to bring greater convenience, value and assortment to small-town consumers.
A product and growth specialist, Anil has built his career at the intersection of technology, consumer behaviour and business growth. Before co-founding SuperK, he headed product at Kaodim in Malaysia and held product and growth roles at Hike, BYJU’S and PhonePe. His experience spans product management, growth strategy, analytics and technology-led consumer businesses.
At SuperK, Anil has been instrumental in developing a technology-led retail model designed around the realities of Bharat. The company has built its own retail technology stack, including POS systems, a consumer app and partner tools, while its membership programme has become a significant driver of sales. In 2025, SuperK announced plans to expand into 300 additional towns across Andhra Pradesh, Telangana and Karnataka.
An alumnus of BITS Pilani, Anil brings a strong product mindset to retail, with a focus on using technology, local entrepreneurship and operational discipline to build scalable retail businesses beyond India’s major metros.