Chef Vetri Selvan is an independent F&B culinary consultant and concept architect with over two decades of experience across India, Canada, and the United States. His expertise spans airport F&B, corporate and institutional dining, multi-unit restaurant operations, culinary consulting, and new product development.
He currently serves as Principal Consultant at Brand Mantra LLC, Seattle, USA, alongside his advisory practice with NV Foods in Bengaluru. Over the years, Vetri has worked with hospitality brands and entrepreneurs, providing strategic expertise in concept development, menu architecture, cultural authenticity, culinary innovation, and food-cost engineering.
A passionate advocate of India’s rich culinary heritage, Vetri is also a published author specialising in traditional South Indian cuisine. His work combines regional culinary knowledge with contemporary food concepts, helping brands create menus that are both commercially viable and culturally rooted.
Vetri is a sought-after industry speaker, jury member, and media contributor. In 2026, he was named Restaurant Consultant / Food Service Consultant of the Year – Karnataka at the Food Connoisseurs India Awards, South India Edition. He has also been invited to speak at the Food Connoisseurs India Convention (FCIC), where he has addressed industry professionals on culinary creativity, menu innovation, and the importance of regional authenticity in modern F&B.