Vijay Vashisht is a senior logistics and supply chain professional with extensive experience spanning business strategy, marketing, transportation, distribution and supply chain solutions. He currently serves as Vice President – Business & Marketing Strategy at Safexpress, where he works on strengthening the company’s business proposition, market engagement and strategic growth initiatives.
Vashisht has been associated with Safexpress for several decades and has held multiple leadership responsibilities across business and marketing. His earlier roles include Head of FSM and AVP – Business & Marketing, as well as CEO of Safexpress B2C.
With deep knowledge of India’s logistics ecosystem, Vashisht’s expertise covers supply chain transformation, last-mile and urban logistics, distribution networks, technology-led logistics solutions and evolving customer requirements. He has also been a prominent industry voice on areas such as digital transformation, route optimisation, sustainability and the future of automotive, retail and e-commerce logistics.
His academic background includes qualifications in business management, marketing, HR, CRM, public relations and psychology.