Keshav Dutta is a seasoned retail professional with over 19 years of experience across buying, merchandising, category management and retail strategy in India. He currently leads Buying & Merchandising for Omni and FMCG Foods at More Retail Private Limited, where he focuses on strengthening product assortments, category performance and consumer-led merchandising across retail channels.
Over the course of his career with More Retail, Keshav has held several category leadership roles, including Category Head – FMCG, National Category Manager for Home Care and Personal Care, and Circle Category Head for the East region. His experience also includes roles with Future Group and Walmart, where he worked across fresh, membership, marketing and departmental retail functions. Earlier in his career, he worked with Club Mahindra Holidays in sales and marketing.
Keshav brings a strong understanding of consumer behaviour, product positioning, assortment planning and price-pack architecture. His approach to merchandising combines consumer insight with commercial discipline, with a focus on creating relevant assortments and improving the overall shopping experience.
He has also been associated with several retailer-brand partnerships and category initiatives, reflecting his expertise in building strong supplier relationships and driving retail growth through effective merchandising.