Vivek Sharma is a seasoned business and marketing professional with 16 years of experience across sales, product management, brand management, activations and digital marketing. Currently serving as B2C Business Head at Jayanti Herbs & Spices, he brings a strong track record of building businesses, launching new products and scaling brands across diverse categories.
Known for his entrepreneurial and problem-solving approach, Vivek thrives on taking complex challenges head-on and turning them into opportunities for growth. His cross-functional experience has enabled him to develop a comprehensive understanding of consumer behaviour, brand building, go-to-market strategy, channel expansion and business development.
Over the course of his career, he has been instrumental in conceptualising and executing successful product launches, marketing campaigns and channel expansion initiatives. His ability to combine market understanding with strong execution has helped deliver successful product lines across the organisations he has worked with.
Vivek’s expertise spans consumer marketing, business strategy, product development, brand management, sales, digital marketing and new business creation. He is particularly passionate about creating scalable businesses, improving what works and continuously learning to solve complex market challenges.