Preeta has over 20 years of experience in consumer research industry across different geographies like Middle East, Southeast Asia, Europe & India. She has extensive market research experience across multiple categories like FMCG, Finance and Banking, Consumer Durables, Ecommerce, Edtech, Fintech, etc. 

During her career journey she has held several leadership roles across organizations like Nielsen, GfK, Novus among others. She has successfully set up and led consumer insight teams in research start-ups. 

Apart from work, Preeta has collaborated with online arm of MIT Pune (RISE WIP) to create an online market research course for working professionals which is live with one batch already underway. She is also a published author and her book “Magic Within Me”, a composition of her poems, is available online. She loves writing, reading, music, meditating, gardening & dancing in her spare time. She also does pro-bono life coaching in her spare time.