Ushpreet Singh Bawa is a seasoned retail and consumer insights professional with extensive experience in retail sales, partnerships and data-led business solutions. He currently serves as a Retail Sales Leader at NielsenIQ (NIQ) India, having previously held the role of Head of Retail Partnerships & Solutions – India at GfK, an NIQ company.
With a career spanning the consumer durables and retail ecosystem, Bawa has worked closely with retailers and industry stakeholders to leverage market intelligence, retail analytics and consumer data for better commercial decision-making. His work has included helping retailers use point-of-sale and market intelligence to identify category opportunities, improve pricing and promotions, and optimise store-level strategies.
Bawa has also been a speaker at industry platforms, sharing perspectives on intelligent retailing, omnichannel consumer behaviour and the evolving Indian retail landscape. He has highlighted how changing consumer expectations, seamless channel experiences and data-driven decision-making are reshaping the future of retail.
He holds a management education background from the Management Education & Research Institute.