Ajay Macaden is a senior market research and consumer insights professional with over two decades of experience spanning market research, media, consulting and business intelligence. He is currently associated with NielsenIQ (NIQ), where he leads the FMCG vertical within the Strategic Analytics & Insights (SA&I) practice in India. Public NIQ material identifies him as FMCG & Retail Vertical Leader, while more recent NIQ event material lists him as Commercial Director, FMCG.
Macaden has worked extensively with brands and businesses across FMCG and retail, bringing expertise in consumer behaviour, market measurement, retail trends, strategic analytics and growth opportunities. His earlier work at Nielsen included leadership across retail and other sectors, and he has been a regular industry voice on India’s evolving retail landscape, including modern trade, e-commerce and omnichannel consumption.
He has also participated in prominent retail and FMCG forums, including MAPIC India, where he has presented perspectives on the evolving retail and FMCG ecosystem. In 2026, he was welcomed to the MRSI Managing Committee, further reflecting his standing in India’s market research community