Indian retail is being rewritten in real time – and Amitabbh Singh has been closely involved in that transformation. A senior FMCG and retail leader, Amitabh brings extensive experience in driving business growth, customer development and channel expansion across organised retail and digital commerce in India.
At Patanjali, he works across Modern Trade, e-commerce, quick commerce and strategic customer partnerships, helping strengthen the way a large and diverse FMCG portfolio is distributed, presented and executed across both physical and digital retail environments.
His core areas of expertise include key account management and strategic retail partnerships, Modern Trade, e-commerce and quick commerce, assortment strategy and business development, channel growth and retail execution, along with cross-functional collaboration across sales, marketing, supply chain and commercial teams.
As Indian retail has evolved from traditional organised formats to e-commerce, quick commerce and increasingly omnichannel consumer journeys, Amitabh has remained focused on what ultimately drives sustainable FMCG growth: understanding the consumer, building long-term customer partnerships and ensuring disciplined execution at every point of purchase.
His perspective is grounded in practical execution and a deep understanding of how FMCG businesses must continuously adapt to changing channels, consumer expectations and retail models. For those working across FMCG, Modern Trade, e-commerce, quick commerce and omnichannel retail in India, Amitabh brings a valuable combination of strategic perspective and on-ground business experience.