Prince Maheshwari is the Sales Head – Alternate Channels (Modern Trade & E-commerce) at Weikfield Foods, where he focuses on driving the company’s growth across modern retail and digital commerce channels.
He brings experience in sales, channel management, modern trade, e-commerce and customer development, with a focus on building scalable go-to-market strategies and strengthening relationships with key retail and online platforms.
At Weikfield, his mandate covers the rapidly evolving alternate-channel ecosystem, including modern trade and e-commerce. This places him at the intersection of brand growth, retail expansion and changing consumer purchase behaviour, as food and grocery brands increasingly use a combination of organised retail, marketplaces and digital-first channels to reach consumers.
His role is particularly relevant to Weikfield’s broader expansion strategy as the company scales its portfolio across categories and strengthens distribution beyond traditional general trade.