Santosh Kumar is a seasoned business and growth leader with over 20 years of experience across business strategy, P&L management, sales and marketing, brand building, distribution, digital transformation and new business development. As Chief Business Officer at FreshToHome, he is responsible for driving the organisation’s topline and bottomline growth, while shaping strategies across distribution, sales and marketing, new category expansion, franchise management, strategic alliances and omnichannel business.
A strategic and commercially driven leader, Santosh brings a strong understanding of how brands can translate consumer insights, technology and innovation into sustainable business growth. His experience spans creating new revenue streams, developing differentiated propositions, strengthening brand equity and building scalable go-to-market strategies across diverse industries including financial services, technology, consumer durables and communications.
In his current role, he drives business strategy with a sharp focus on P&L ownership, revenue growth, profitability and customer experience. His responsibilities encompass developing distribution strategies, expanding into new categories, strengthening channel performance and leveraging technology to create seamless omnichannel experiences. He also brings expertise in franchise management and strategic alliances, enabling businesses to unlock new markets and growth opportunities.
Over the course of his career, Santosh has successfully operated across the intersection of business, marketing and technology. He has led brand management, advertising, internal communications, digital, events and creative teams, while developing and executing integrated ATL and BTL campaigns across offline and digital channels.
He has consistently focused on accountable marketing and measurable ROI, delivering business outcomes through brand marketing, content marketing, events, email and direct marketing, SEO, SEM, PPC and social media. His approach combines brand thought leadership with data-driven decision-making and digital storytelling to create meaningful consumer engagement.
An out-of-the-box thinker, Santosh is passionate about using consumer insights and emerging technologies to create powerful value propositions and new revenue opportunities. His interest in cognitive neuroscience, creative stimuli and evolving consumer behaviour further informs his approach to customer engagement and brand building.
His core strengths include business strategy, P&L management, sales and marketing, distribution strategy, brand strategy and communication, product propositions, digital marketing, omnichannel strategy, customer experience, media planning, content and social media, SEO/SEM, strategic alliances, franchise management, event management and creative development.
A collaborative leader with a strategic perspective and a practical approach, Santosh is driven by a simple philosophy: “Make a difference.”