Vipin Kumar Kataria is a seasoned FMCG leader and currently serves as Chief Commercial Officer – Sales & Replenishment at Britannia Industries Ltd., where he leads the company’s sales and replenishment operations across markets, channels and categories. His mandate spans sales and distribution as well as the end-to-end replenishment ecosystem, including demand forecasting, material planning, production planning, logistics, warehousing and process automation.
Kataria joined Britannia in 2005 and has held a series of leadership roles across sales, category and channel development. His experience includes leading the Croissant, Wafers, Cake and Rusk portfolios, heading the Breads business, serving as National Head for Organized and Alternate Channels, and working as a Regional Sales Manager. Before taking on his current role, he was Vice President – Adjacency Business.
With more than two decades of professional experience, Kataria has played a significant role in strengthening Britannia’s channel capabilities and expanding its distribution ecosystem. His career combines expertise in sales, marketing, category management, alternate channels and supply-chain-linked commercial operations, giving him a broad perspective on India’s evolving FMCG landscape.
Kataria holds a Bachelor of Engineering from Delhi Institute of Technology, University of Delhi, and an MBA from the Indian Institute of Foreign Trade. He has also completed a Digital Transformation certification from ISB.
His profile reflects a strong combination of commercial leadership, distribution expertise and digital transformation—making him a prominent voice on the future of FMCG sales, omnichannel distribution and consumer-led growth in India.