Arzeen Khambatta is a Director at Rasna, one of India’s most iconic FMCG brands and the world’s largest manufacturer of soft drink concentrates. With a legacy spanning decades, Rasna today reaches consumers across 60+ countries and is India’s largest exporter of soft drink concentrates. Her experience spans both sides of brand building, from shaping consumer-facing marketing campaigns to leading the commercial channels that take brands to market. She currently leads key areas of Rasna’s business, including Modern Trade, E-commerce and Alternate Sales Channels, while playing a broader role in driving the company’s growth and expansion.

Extending her engagement with the broader industry, Arzeen serves as a Council Member of the Gujarat State Council of the Confederation of Indian Industry (CII), one of India’s leading industry bodies.