A JBIMS (Jamnalal Bajaj) alumnus, with nearly two decades of experience, Varun leads Licious’s holistic marketing agenda spanning brand, research, creative and content. His blend of strategic clarity, P&L accountability and deep consumerintuition make him a key growth architect for the company.
At Licious, Varun’s role spans driving integrated brand campaigns, always-on performance engines, consumer insights, and loyalty programs that deepen repeat behaviour and affinity. He also partners closely with product, supply chain and city teams to turn marketing into a growth lever across regions, new categories and retail expansion.
Before joining Licious, Varun worked with Ola Electric, & BYJU’s, MarketGate Consulting, and Colgate-Palmolive where he built a distinctive, high-impact marketing playbook, led category and revenue strategy to fuel adoption and brand love.
An entrepreneur at heart, he also co-founded Maverix Platforms (later merged with Eat.Fit), where he led P&L, scaled a cloud-kitchen business to hundreds of outlets, built one of India’s largest khichdi brands and delivered a standout food-tech exit.
Varun is driven by a simple philosophy – Dream. Believe. Achieve and is passionate about building brands that grow the business while earning a permanent place in consumers lives.