PEPSI IMAGES FOOD SERVICE AWARDS
Assessment Period: January 2022 till Date
Entries Close on 22nd November 2022
Who can nominate: Food Service Chains, QSR: Indian Origin, QSR: Foreign Origin, Cafes & Juice Bars, Ice-cream & Dessert Parlors, Fine Dining, Casual Dining, Pubs & Bars, Kiosk/ Express Format, Food Court, Cloud (Dark) Kitchen, Travel Retail, Entertainment, Aggregator, any other Speciality Food Service Operator.
(The entrant can participate in more than one award category if qualifies as per eligibility criteria and meets the definition of the concerned award category)
FOOD SERVICE RETAILER
Indian / Foreign Origin – A stand alone outlet or chain that was operating throughout the assessment period
★ QSR – Primarily offering “quick-service” food of any cuisine
★ Cafe/Juice Bar – Primarily offering juices / coffee / tea / smoothies / other non-alcoholic beverages with light snacks
★ Ice-cream & Dessert Parlour – Primarily offering ice-creams / gelatos / frozen desserts / pastries / cakes / other sweets & desserts
★ Pub & Bar – Primarily offering alcoholic beverages (beer / wine / liquor) and selective food items within the premises
★ Speciality Restaurant – Primarily offering Depth & Width in Single Product Assortment
★ Dine-In – Primarily offering dine-in food of any cuisine
★ Bakery – Primarily offering bakery cuisine
★ Unique Food Service Concept / Format – For eg staff-less/ paper-less/ cash-less/ drive-through/ green/ kiosks in non conventional locations
FOOD COURT OPERATOR
A food court that has a common foodservice area offering multiple cuisines / brands / formats / concepts in a standalone location or within a facility (eg. Cinemas, Malls, Travel Retail, Entertainment Centres, Office Complexes, Leisure Locations, Hospitals etc. ). A food court may have counters of multiple food vendors with a common area for self-serve dining / take aways or may have multiple outlets with dine in facility.
CLOUD KITCHEN OPERATOR
An outstanding story of Cloud kitchens- single brand, multi-brand, store front, no storefront – showcasing their cloud / dark kitchen concept, ideas, execution strategy, implementation stages and payoffs/ results.
BUSINESS TRANSFORMATION/ TURN AROUND SUCCESS STORY
An outstanding story of business transformation in 2022 with details of planning, execution strategy, implementation stages and payoffs/ results.
FOOD SERVICE INNOVATION
How A Great Concept Was Executed to Perfection!
Outstanding Innovation/s by Food Service Retailer/ Operator with unique idea/s and strategy enhancing or differentiating it’s proposition in any of its operations- unveiled in 2022– with details on its execution and results in terms of effectively serving customers ‘New’ needs, creating differentiation, engagement of customers or multi stakeholder, increased sales/ consumption with positive feedback/ coverage/ and recognition.
Nominations may be filed in multiple categories as below:
★ Marketing & Promotions
★ Customer Experience / Service/ Acquisition
★ Employee Practices
★ Production, Processing & Packaging
★ Menu Design, Display & Presentation
★ Ordering, Payment & Delivery
★ Business Support
★ Any Other Functional Area
OUTLET LAUNCH
An outlet launch in 2022, having drawn significant consumer, industry and media attention.
Nominations may be filed in multiple categories by Food Service Retailer/ Operator in the following categories:
★ Debut Store
★ New Store
★ Flagship Store
★ Concept Restaurant / Café/ Speciality format
TECHNOLOGY IMPLEMENTATION
Nominations may be filed in multiple categories by Food & Grocery brands and retailers.
2022 Success stories of Effective Tech Implementations – with details of execution strategy, implementation stages and payoffs/ results – in areas like:
★ In-store Technology Adoption
★ Ease of Shopping
★ Loyalty Program implementation
★ Digital Supply Chain Transformation
SINGLE OUTLET WITH HIGHEST YEAR-ON-YEAR GROWTH
A Success Story of ONE Specific Outlet (operated by a FS global major / national or local company with a chain of restaurants or just one outlet) operational since 1st Jan, 2021 or before having shown outstanding performance in terms of YOY Growth in per sq.ft. revenues.
MARKET EXPANSION
An outstanding story of market expansion in 2022.
★ New Market Penetration
★ Trading Area Growth
★ Store Count Augmentation
★ Acquisition of New Customer Segments
For further enquiries please contact:
Priti Gupta
pritigupta@irisretail.com
+91 8826415472