Amber is a seasoned sales and business development professional with extensive experience in enterprise technology and digital transformation. He has been associated with Centric Software since 2021, where he works with food & beverage, cosmetics, personal care and retail businesses across the EMEA region and India.
In his current role, Amber focuses on helping organisations leverage digital technologies to improve product development, innovation and go-to-market execution. His work spans areas such as Product Lifecycle Management (PLM), new product development, regulatory compliance, collaboration and process optimisation. His industry engagement includes working with manufacturers, brands and retailers as they modernise product development and respond to evolving consumer and market requirements.
Amber has also been actively involved in industry forums and technology-led discussions around AI, product innovation and digital transformation. His recent engagements in India include discussions around the application of AI and next-generation technology in cosmetics and food product development.
With a background in business development and enterprise technology sales, Amber brings a strong understanding of how technology can connect commercial objectives with product innovation and operational efficiency. His experience across EMEA and India positions him at the intersection of technology, consumer products and digital transformation.