He has been instrumental in steering Premier’s and its flagship brand PREMIER’S, Teamoods , which has maintained a presence in Japan and South Korea for more than three decades. His professional focus is built around the company’s longstanding commitment to the purity, authenticity and quality of Indian teas, with particular expertise in Darjeeling and Assam teas and value-added gourmet and wellness infusions.
Under his leadership, Premier’s has developed a strong export-oriented manufacturing and processing platform, combining Indian tea expertise with Japanese-inspired precision processing technology to address impurities and quality parameters that may enter tea during cultivation, harvesting, transportation and handling.
His responsibilities encompass international business development, key account management, export markets, product development, strategic partnerships and value-added tea innovation.
Core responsibilities include:
• Strategic leadership of the company’s international tea business and export operations.
• Development of value-added gourmet teas, specialty teas and herbal wellness infusions.
• New Business Development and Key Account Management.
• International market development, particularly in Japan, South Korea and other established export markets.
• Development of customized products, formulations, packaging and private-label solutions.
• Strengthening relationships with international importers, distributors and strategic business partners.
• Driving product innovation from premium/luxury propositions through to affordable, mass-market offerings.
• Maintaining the company’s commitment to origin-specific, non-blended and authentic Indian teas where specified by product requirements.
