Kalyani Katlaparti is the Founder and Managing Director of Goodflux Foods Private Limited, a Hyderabad-based food company behind the Crave Better Foods brand. Goodflux Foods was incorporated in February 2026, with Kalyani Katlaparti listed among its promoters and directors.
Through Crave Better Foods, the company is focused on creating better-for-you food products built around the proposition that healthier eating need not compromise on taste. The brand currently markets products including chocolate squares made with ingredients such as ragi, oats, peanuts and jaggery.
Kalyani brings substantial experience in business and corporate management. Public corporate records show that she has been associated with multiple ventures, including Traya Associates LLP, where she serves as a Designated Partner, and IE 5 Foods Private Limited, where she is a director.
Her current focus with Goodflux Foods is on building a differentiated food business around accessible, ingredient-conscious products and scaling its consumer-facing portfolio.