Keerti Khandelwal is the Founder of The Softy Co., a Hyderabad-based soft-serve and dessert brand focused on creating a modern, scalable soft-serve experience across retail and institutional spaces. She describes herself as the founder and CEO of the company on her professional profile.
A former pharma scientist, Keerti brings a combination of scientific expertise, corporate experience and entrepreneurial leadership to the food and hospitality sector. Before starting The Softy Co., she held leadership roles with Reliance Life Sciences and Sun Pharma, gaining experience in corporate management and business operations.
Under her leadership, The Softy Co. has expanded its presence across prominent malls and other high-footfall locations. The company’s profile highlights its focus on soft-serve ice creams, loaded sundaes, shakes and other dessert offerings. The brand has also expanded into corporate workplaces, including a partnership to serve its products at Deloitte in Hyderabad.
Keerti has been recognised for her entrepreneurial journey, including the Emerging Dessert Parlor of the Year Award (2024). She also manages other business interests, including The Flavours, a multi-cuisine restaurant in Kolkata, and Krishi Fresh, a poultry and feed-mill business.
With her experience spanning pharma, entrepreneurship, food service and retail, Keerti brings a distinctive perspective on building consumer-facing food brands, scaling experiential formats and creating new opportunities in India’s evolving dessert and QSR ecosystem.