Pathik Shah serves as Executive Director, leading the company’s international operations and driving its global expansion strategy. He holds a Master’s degree in International Business from Regent Business School, London, and plays a key role in strengthening the brand’s presence across international markets while fostering sustainable business growth.

Deeply involved in maintaining the brand’s quality standards, Mr. Shah personally conducts daily tea tastings to ensure consistency in taste, aroma, and overall product excellence. His hands-on approach, combined with his strategic vision, has been instrumental in strengthening the brand’s reputation both in India and across global markets.