Prabhat Singh is a senior sales and modern trade professional at Dabur India Ltd., with responsibility for driving the company’s modern trade business and strengthening partnerships with leading retail chains. His role spans key account management, retail growth, category development, shopper-focused initiatives and building strategic relationships across the organised retail ecosystem.
Singh is closely involved in Dabur’s modern trade partnerships with large retailers, including Reliance Retail/Smart Bazaar, with a focus on translating joint business plans into category growth and stronger offtake. Recent industry activity also highlights his involvement in developing Dabur’s modern trade talent and strengthening the company’s relationships with key retail accounts.
His work sits at the intersection of FMCG brand strategy and organised retail, making him a relevant voice on evolving shopper behaviour, category growth, retailer-brand collaboration and the changing role of modern trade in India’s consumer landscape. Recent Dabur-led retail initiatives have emphasised end-to-end category development, experimentation and scaling winning retail programmes.