Prateek Mishra is a food and grocery industry professional serving as Export & Modern Trade Head at Rajesh Masala Udyog Pvt. Ltd. He focuses on driving the company’s modern trade, e-commerce and export initiatives, with a strong emphasis on identifying new market opportunities and building strategic business partnerships.
Mishra has played a key role in developing Rajesh Masala Udyog’s modern trade and e-commerce operations while contributing to the company’s expansion into international markets. One of his notable professional achievements has been leading the launch of modern trade and e-commerce operations and supporting the organisation’s export-market expansion through strategic planning and cross-functional collaboration.
His approach to business is strongly informed by data and market intelligence. He actively uses primary and secondary research to understand consumer behaviour, identify emerging opportunities and shape business strategies. He also places considerable importance on building lasting relationships with customers, prospects and business partners.
With expertise spanning exports, modern trade, e-commerce, business development, consumer engagement and market expansion, Mishra brings a practical perspective on the evolving food and grocery retail landscape in India and international markets.