Rajdeep Singh Kukreja started Boojee Cafe in 2019 with around ₹10 lakh from his personal savings, opening its first outlet in a tiny 100 sq. ft. space in Bandra, Mumbai. The café began with just 15 seats, no washroom and, importantly, no external funding.
Rather than building the business around investor capital, Rajdeep focused on getting the fundamentals right — strong unit economics, a curated menu, artisanal coffee and a distinctive neighbourhood experience. The approach helped Boojee build a loyal customer base and establish a recognisable presence across Mumbai.
Over the years, the brand has expanded to multiple locations and attracted a clientele that includes celebrities and influencers. Boojee has reportedly crossed ₹10 crore in monthly revenue, translating to an annualised run rate of more than ₹100 crore.
Rajdeep’s journey offers a compelling counterpoint to the funding-led startup narrative. It demonstrates how disciplined execution, healthy cash flows, customer loyalty and a strong product proposition can provide the foundation for scaling a consumer business without relying heavily on external capital.