Rohit Bhojwani is a retail entrepreneur and a key member of the Bhojwani family behind Jaylaxmi Supermarket, a growing food and grocery retail business in North Maharashtra. He has played an instrumental role in transforming the family’s traditional kirana business into a modern supermarket format, with a focus on quality, customer service, value and a contemporary shopping experience.
Bhojwani began his retail journey by working closely with his father, M.D. Bhojwani, who established Jaylaxmi Provisions Store in Sindkheda in 1986. This hands-on experience helped him develop a deep understanding of customer preferences, sourcing, merchandising and the dynamics of small-town grocery retail.
Under the family’s leadership, Jaylaxmi expanded from its original kirana format into modern supermarkets in Sindkheda and Shirpur, followed by a larger hypermarket in Dondaicha. Bhojwani has been closely involved in the business’s modern-trade expansion and has championed a customer-first approach built around competitive pricing, product quality and strong local relationships.
His experience offers valuable insights into the evolution of organised grocery retail and the growing potential of India’s tier-II, tier-III and smaller-town markets.