Rohit Varma is a seasoned retail professional serving as Director – Buying & Merchandising at Q-Mart, where he plays a key role in shaping the retailer’s product assortment, category strategy and merchandising initiatives. With a strong understanding of consumer preferences and retail dynamics, he is involved in driving buying decisions that balance customer needs with commercial objectives.
In his role, Varma oversees critical aspects of category management, product selection, sourcing, vendor relationships and merchandise planning, helping Q-Mart build a relevant and competitive assortment across categories. His work sits at the intersection of consumer trends, brand partnerships and retail performance, with a focus on identifying products and categories that can strengthen customer engagement and business growth.
His experience in buying and merchandising gives him valuable insights into how changing consumer behaviour, premiumisation, emerging brands and evolving retail formats are reshaping the modern retail landscape.