Sonu Shah is a seasoned retail and consumer insights professional with 25 years of experience at NielsenIQ (NIQ), where she currently leads Customer Success for the Retail Vertical in India. Over the course of her career, she has worked across consumer panel services, ScanTrack and CNC Index, scan-data control for South Asia, process excellence and Consumer Insights, before taking on leadership of the Retailer Vertical across FMCG and Tech & Durable categories.
In her current role, Shah works closely with retailers, helping them leverage consumer and retail intelligence to understand evolving shopper behaviour, identify market opportunities and drive growth. Her experience spans retail analytics, customer success, consumer insights and data-led decision-making.
Beyond her business responsibilities, Shah has been actively involved in CSR, employee engagement and Diversity, Equity & Inclusion (DEI) initiatives. She has led NielsenIQ’s volunteering efforts and India’s ADEPT initiative focused on enabling employees with disabilities, and was recognised as a DEI champion for South Asia in 2020.
Shah has also been a jury member at the India Food Forum and other industry platforms, bringing her extensive retail and consumer intelligence expertise to discussions around food, retail and shopper trends.