Sonu Shah leads the Retail Customer Success business for FMCG and Tech & Durables at NielsenIQ India. With over 25 years of experience in retail analytics and measurement, she partners with leading brick-and-mortar retailers and e-commerce players to drive growth through shopper-centric insights and data-driven strategies. Sonu helps retailers and manufacturers better understand changing consumer behavior, identify growth opportunities, optimize category performance, and create winning retail strategies in an increasingly competitive marketplace. She has also played a key role in launching pioneering retail measurement solutions, including ScanTrack and the eCom Index in India.