Vallabh Soudagar is a senior retail and FMCG business leader with over three decades of experience across sales, marketing, category management, buying and merchandising, business development and retail operations. He is currently associated with Reliance Retail as Executive Vice President & Head – Branded Grocery, where he works on the growth and development of the company’s branded grocery business.
Over the course of his career, Soudagar has held leadership responsibilities across FMCG and organised retail, with a strong focus on managing large profit centres, developing categories and building strategic relationships with brand partners. His areas of expertise include category management, buying and merchandising, key-account management, sales, marketing, distribution and retail operations.
At Reliance Retail, his work has included driving the evolution of grocery formats and strengthening collaboration between retailers and consumer brands. His industry interactions have focused on changing consumer preferences, emerging food categories, innovation and the opportunities created by India’s rapidly evolving food and grocery market. In a recent industry discussion, he highlighted growing consumer interest in healthier, protein-led and convenience-oriented products, as well as the increasing presence of differentiated emerging brands.