Srikant Subramanian

Sr. GM Sales & Marketing Commercial Refrigeration Business Group
Blue Star

I have over 25 years’ experience in Sales and Marketing . Starting my career with sales of IT products in The Sanjay Dalmia Group at Chennai, I moved to Godrej & Boyce in their erstwhile division-EBE.I then moved to National Panasonic in their Systems Division for handling their business of Communication as well as IT Products for Southern Region . In the year 2000, I changed my industry and  joined Blue Star  in their newly created ROOM AC DIVISION as their Regional Manager for South based out of Chennai.

The next 6 years saw me being moved  across the country to handle the Eastern Region and SAARC  based out of Kolkata and then the Northern Region operation of this division based out of Delhi. In 2006 with the market looking to expand on the retail side as well as on the HORECA segment, I was moved to the Head office  to handle the new businesses like retail as well as Refrigeration solutions for the HORECA Industry. 

I was responsible for the tie ups the co established with many foreign partners in these fields. I subsequently handled the Product Management function for the entire Refrigeration Products business. Then I handled the National sales operation of the Refrigeration Products Division  for about 3 years and moved to Head the Product Management function of the Commercial Refrigeration Division and Sales Operation of Key Account Business and New Lines of Business (Commercial Kitchen Refrigeration, Medical Refrigeration and Supermarket Refrigeration).

In my current role, I am responsible for the a) Sales Operations for the Commercial Refrigeration Division comprising of Refrigeration Products Division and Cold Storage Division, b) Division Marketing Function